Don’t ask what the member can do for the club ask what can the club do for the members.
If you support each other in the club, if you are interested in the people stepping other the doorstep to your club, if your feedback is the starting point to grow and if you respond to questions or messages in time, then you shouldn’t need to worry about being strategic about DCP-Points or new members. You have the best strategy there can be, a great club culture.